Client - Cervecerxs Independientes del Norte
Project - Perro Amarillo IPA
Illustration - Ely Astorga
Branding - Rik Diamond
Beer branding project.
For this artisanal IPA beer, we wanted to have the same handmade vibe of the beer with the image. Hence, the process of the illustration was made with woodblock printing technique. This way we could celebrate the personality of the flaws and the details made with each stamp, referring to the beer. The first illustration was done by hand and then transferred to the wood were it was carved. We printed out several stamps, and finally digitalized it for the label.
Perro amarillo means stray dog in spanish. The idea behind the beer is to celebrate the mix every latino has in their heritage.